Tire companies cross border publicity is a great success

On July 19, Nexans Tire announced that it has become the official sponsor of Serie A football club Juventus. The two sides held a signing ceremony of the cooperation agreement at the Allianz Arena, the home of Juventus.

The agreement stipulates that both parties can use each other's brand image for commercial promotion. Before that, the company was already an official sponsor of the English Premier League club Manchester City.

Tire World found that companies like Nexans, which sponsored both teams, are not uncommon in tire circles.

Kumho Tire signed a partnership with Serie A soccer club AC Milan in early July this year. There are also similar operations, as well as the domestic tire giant Linglong tires. In 2014 and 2018, the company joined hands with Juventus and Walworsburg in the Bundesliga.

It can be seen that in recent years, tire companies have begun to frequently get involved in the field of football. One side gets rich economic income; One side gains huge traffic exposure, and the two complement each other.

Among the most successful partners are Pirelli Tyres and Serie A club Inter Milan.

Article source: Tire World Network